We find the contracts, grants and awards your firm could win. Then we write the bid.
For small and mid-sized firms in the UK and Norway that sell to public bodies, or want to: care providers, cleaning firms, builders, specialist trades. Not on that list? Ask anyway. Councils, funders and awarding bodies publish what they buy and what is open. None of it is sent to you.
Give us your web address. That is all we need to start.


A father and a son, not an agency
Persuasion is the family trade: Philip built an advertising business to £48m over 17 straight years. Dan built the system, and the first person it ever wrote for was his father.
What we do
One free read, then four kinds of work
Every job starts the same way: you give us your web address, we read every public record that carries your firm's name, and we tell you what is open to you and what needs fixing. That first read is free. We call it the Evidence Read. The four services below are what happens when the read finds something worth acting on.
Some bids are worth your days and some are not.
Before you spend days on a bid, we read what the buyer will actually score and tell you whether your evidence can carry it. If it can't, you find that out first.
Read moreThe writingYou still send it in as your own work
Tenders, grant applications and award entries, written against the buyer's own scoring scheme, for you to submit under your own name.
Read moreCertificates and deadlinesCertificates run out. The dates are already set.
A certificate lapses and a contract you already hold is at risk. We fix what has fallen out of date, and we can take on the deadlines you already carry.
Read moreWe keep watchThe list you want to be on re-opens, then shuts.
Contracts come up for renewal and funding rounds open and close, and missing one means waiting for the next. We watch the ones that matter to your firm.
Read moreIf none of the four is quite what you need, the form has a space for you to say so in your own words.
For care providersCare work runs on frameworks. We've read how they get awarded.Read moreHow we work
- You ask what is out there for a firm like yours, or you name what you are going for. One short form and nothing else.
- We read your evidence against what the tender, grant or award actually asks for, and against everything already published about you. Either way, we look for what is open to you.
- You get a straight answer. If the answer is go, we write it to win, and you send it in as your own.
If everything is in order and there is nothing worth going for, we tell you that and sell you nothing.
We agree the price before you say yes, and then it holds: nothing added while the work runs, and no success fee at the end.
Who we are
Dan Hesketh
Dan Hesketh has been a Sony-signed songwriter, marketing director at Huddly, editor at reMarkable, and co-founder and chief executive of Upwave. The thread through all of it is persuasion: he is a copywriter by trade, and he holds the rights to his father's work on it. He runs Hesketh & Son and puts his name on every job, your read included.
Philip Hesketh
His father Philip is our chairman. Philip built an advertising business to £48m across 17 straight years of growth, and has spent the years since teaching the psychology of influence and persuasion to audiences around the world. He is the author of two Amazon No.1 bestsellers.
The first read is free. Give us your web address and we will tell you what your firm could win.
Ask us what is out there for a firm like yours, or tell us what you are going for, a tender, grant or award.
Free. Asking takes a minute, maybe two. No account, no call to book.
We come back to you the same working day if you ask during UK office hours, the next working day if not.