Who we are
We read the public record with AI and human judgement.Dan Hesketh signs every job.
A father and a son, not an agency
Dan Hesketh has been a Sony-signed songwriter, marketing director at Huddly, editor at reMarkable, and co-founder and chief executive of Upwave. The thread through all of it is persuasion: he is a copywriter by trade, and he holds the rights to his father's work on it. He runs Hesketh & Son and puts his name on every job, your read included.
His work has picked up awards along the way, including Communication Technology of the Year at the 2019 AV Awards for the Huddly IQ camera he took to market.
His father Philip is our chairman. Philip built an advertising business to £48m across 17 straight years of growth, and has spent the years since teaching the psychology of influence and persuasion to audiences around the world. He is the author of two Amazon No.1 bestsellers.
What we will not do is set out in full on How we work.
The system wrote for Philip before anyone else
He was also our first client. For years, his own professional letters were written this way, under his own name. That craft is the family's, and Dan checks every line before it reaches you. The speed is new: AI handles the structure and the first draft, and nothing goes out that we can't trace.
We built the system this firm runs on, and it is patent pending
The person who signs your bid is the person who built it. Dan reads the scoring scheme, directs the drafting, and checks the work against what your firm can actually deliver before any of it reaches you. When the evidence is strong, he writes it to win. Nothing is handed off to an account team.
At reMarkable he designed a three-tier AI context architecture on his own, with no team and no mandate, and the engineering department adopted it as the foundation for the company's own AI work across seven departments and three platforms. He then built the system this firm runs on, and filed it with the United States Patent and Trademark Office in May 2026. It is the thing that decides what the machine must know, and must not guess, before it writes a word about your firm.
That comes from us, not from an outside auditor, so do not take our word for any of it. Give us your web address and read what comes back. A machine is only as good as what it has been given and what it has been told not to do, and somebody has to own the end of it.
Where we work
Most of the work is in the UK, and the writing is in English. Dan works in Norwegian, and we already read Norway's public procurement decisions. If you are a Norwegian firm, say so and we'll work out what we can do for you. Everything a supplier form asks for sits on Supplier information, in one place, ready to be checked.
The first read is free. You can ask what is out there for a firm like yours, or name the tender, grant or award you are going for.